MICROSOFT ACQUIRES ACTIVISION BLIZZARD FOR $68.7 BILLION, LAYING A SOLID FOUNDATION FOR METAVERSE AMBITIONS

The deal between the two "pillars" of the technology industry and the world gaming village is expected to open up countless development opportunities between the two sides.

 

On January 18, 2022, Microsoft Corporation said it would buy the game company Activision Blizzard for up to 68.7 billion USD. Microsoft claims this acquisition will help it accelerate the growth of its gaming business across PC, mobile, console and cloud devices, and lay the foundation for the virtual metaverse.

 

Activision Blizzard is a globally famous game developer, owning games that have entered the childhood of many generations of gamers such as Call of Duty, World of Warcraft, Diablo, Overwatch, Hearthstone, Halo, Candy Crush,... Activision Blizzard's games currently have 400 million monthly players, and are valued at $3 billion.

 

Microsoft CEO Satya Nadella said:

 

“Gaming is the most dynamic entertainment industry with the most potential for cross-platform development at the moment, and will play an important role in the development of the metaverse. We'll invest heavily to create top-notch content, communities, and cloud storage to usher in a new age for gaming that puts players and creators first and make gaming safe and accessible for everyone.”

 

In addition, Microsoft will integrate Activision Blizzard titles into Game Pass, the game subscription service with more than 25 million subscribers of the Silicon Valley giant. The group currently owns more than 30 independent game studios, making gaming one of their most important businesses.

 

Microsoft's acquisition of Activision Blizzard is currently awaiting approval from US financial authorities and is expected to be completed in 2023.

 

Ever since Facebook announced its name change to Meta to reflect its ambitions to build the metaverse, the virtual world trend has taken over both the cryptocurrency and real world, with metaverse crypto projects like The Sandbox ( SAND) or Decentraland (MANA) grew rapidly, while big brands such as NIKE , adidas , Ubisoft game company, NVIDIA, Australian Open tennis tournament , ... simultaneously announced initiatives related to the metaverse.